Proponents say the ‘regenerative farming’ eating challenge encourages consumption of more sustainable animal products – but is it just greenwash?With Veganuary expected to reach more than 2 million sign-ups globally since its launch in 2014, the 31-day plant-based pledge is once again making headlines this January as food manufacturers, supermarkets and restaurants cater to the movement. But for people wanting to eat more sustainably, yet not willing to cut out meat completely, there is another consumer challenge to try: Regenuary.The idea for people to source as much food as possible from producers who use regenerative farming methods was hatched three… Source – Full Article https://www.theguardian.com/environment/2022/jan/15/regenuary-regenerative-farming-veganuary-meat-aoe