Netflix still several steps ahead in strategy for wooing subscribers

Many thought the streaming service would come unstuck with its debt-fuelled growth, but the pandemic changed all thatOnly Frank Underwood could amass as much power in such a short space of time. Nearly eight years after Netflix used House of Cards as the launch of its global empire, the streaming service announced last week that it now had more than 200 million subscribers. The pandemic has hastened the company’s transformation from a debt-laden digital upstart into an essential part of the TV landscape in homes across the world.In 2013, when Netflix’s first original series made its debut, the company had… Source – Full Article https://www.theguardian.com/media/2021/jan/24/netflix-still-several-steps-ahead-in-strategy-for-wooing-subscribers