Out of style: Will Gen Z ever give up its dangerous love of fast fashion?

As a generation, they care deeply about the environment and sustainability – but are also under pressure to change their wardrobe constantly. Which impulse will win?Alessia Teresko, a 21-year-old student from Nottingham, seldom wears the same outfit online twice. Which is why, last month, for a friend’s birthday, she bought a minidress: a 70s-style Zara dress in a swirling print, for which she paid £27.99. On Instagram, she posted a photograph of herself in her new dress, with a caption that read “Besties wknd”. The post racked up 296 likes and with it, Teresko’s Zara purchase was sent to the… Source – Full Article https://www.theguardian.com/fashion/2021/oct/06/out-of-style-will-gen-z-ever-give-up-its-dangerous-love-of-fast-fashion

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