Storytelling – the art of changing someone’s mind

By ViewPublica Editor – Strategic Communications: When I was rising up through the ranks of one of the biggest financial institutions in the world, I noticed that members of the main board very commonly used stories to make their point, to persuade people or at the very least influence the outcome of decision making. I […]

The post Storytelling – the art of changing someone’s mind appeared first on TruePublica.

Source: Read More: Storytelling – the art of changing someone’s mind