The Guardian view on fast fashion: it can’t cost the earth | Editorial

The Guardian view on fast fashion: it can’t cost the earth | Editorial We need to rethink the idea that the hunger for new clothes ought to be sated immediatelyFashion operates on desire. How we dress feeds off cravings to be different as well as part of a tribe; to be en vogue but ahead of the pack. The message from the high street is that such wishes can be fulfilled, and fast fashion plays on the idea that hunger can be sated immediately. But to overcome such urges we need to reflect on the fragility of our planet. This means accepting that there is a better way to keep the pleasures of… Source – Full Article https://www.theguardian.com/commentisfree/2020/mar/13/the-guardian-view-on-fast-fashion-it-cant-cost-the-earth